10 Watches You Shouldn't Buy Right Now (And Why)

The watch market is a minefield of overpriced hype and disappointing designs—from quartz watches with mechanical price tags to skeletonized dials that lose their charm after a week. Before you splurge on that trendy collaboration or gimmicky "limited edition," know this: not all watches are created equal, and some are straight-up bad investments.
This isn’t just about avoiding buyer’s remorse—it’s about finding timepieces you’ll still adore years later, not just today’s Instagram bait. We’ve done the legwork to expose the 10 worst offenders, so you can shop smarter and invest in watches that actually deserve a spot on your wrist. Let’s break down what to skip (and what to buy instead).