10 Watches You Shouldn't Buy Right Now (And Why)

7. Rolex (for the Wrong Reasons) – Varies

This one’s controversial. Rolex watches are fine—often great—but the motivation behind buying one matters.

Buying a Rolex to impress others is a mistake. No one cares. Enthusiasts respect rarer models like the GMT “Root Beer” or vintage Submariners, not your average Datejust. Non-enthusiasts may recognize it but won’t be wowed. If you genuinely love Rolex, go for it. Just don’t expect the world to notice.