10 Watches You Shouldn't Buy Right Now (And Why)

8. Bremont Terra Nova – $5,000+

Bremont’s new Terra Nova line is a bold step in a new direction. Unfortunately, the first iteration feels overdesigned with a cluttered dial and confusing layout.

It’s reminiscent of Audemars Piguet’s initial Code 11.59 launch—good idea, poor execution. However, just as AP improved their line over time, Bremont might too. The potential is there, but this version isn’t it. Give the brand a few years to refine the model before jumping in.